Creative team lead
Digital launch campaign for Dyson Cinetic™ Big Ball.
A brand new cylinder vacuum without the need for filters.
Creative team lead on the project. Responsible for creative direction, imagery briefing to in-house 3D artists, assisting and art direction on photoshoots, UX concepts for the website and creative design lead, plus overseeing build.
Fully responsive within the existing Dyson website platform.
Pages designed to ensure a smooth responsive transition between different devices.
Photography image briefing and location art direction for lifestyle photoshoots.
Responsible for imagery creative direction and briefing. This vacuum was a premium Dyson product and the imagery needed to convey this positioning, with high contrast, 'glass style' renders of the technology.
