Branding for my own company Motive Culture.
Inspired by 70's motor racing, the logo's main 'M' evokes a racetrack and a chequered flag, giving a sense of dynamism and connection to the subject matter covered by the illustrations. It's a graphic play of motorsport, driving, winning, cornering – a powerful iconic automotive emblem. Perfect for the brand.
Why 'Motive Culture'?
The word 'Motive' is a pro-active, positive word – a driving of passion, but also it's part of the word automotive. 'Culture' is a definitive way of life, a following and a bringing together of liked minded ideas and people. Pairing these words together creates a powerful brand, with room to grow and flourish.
Stickers produced, using inspirational quotes and colour palettes from various motorsport periods in history, designed specifically to appeal to the automotive enthusiasts who like to make a statement.
