Creative team lead
Digital Launch campaign for Dyson Ball Animal 2.
A brand new vacuum designed specifically for the U.S. market.
Creative team lead on the project. Responsible for UX page schematics, digital strategy for display and social media channels, creative direction, storyboarding video, briefing imagery to in-house 3D artists and overseeing build.
Desktop site on tablet.
Mobile site and briefed 3d renders.
Unique tease imagery, social media and CRM email.
