Creative team lead. Creative direction, photography art direction and design.
Thomsons Online Benefits - brand guidelines.
A more coherent and structured digital brand guidelines, with detailed guidance on tone of voice, imagery including the Thomson DNA 'swoosh', typography, colour and example storyboarding for video.
The swoosh was a specifically commissioned photoshoot for the re-branding project, designed to represent the Thomsons DNA. Shot in camera by light painting specialist David Gilliver.
