Branding, illustration, copywriting, photography, marketing, sales and everything else to do with running a small business.
Motive Culture – Limited edition and commissioned automotive prints.
Founded in 2017 with full e-commerce until early 2023, and now continuing into 2024 rebranded as Auto Illustrata; it became a fully fledged business with stockists and exhibition spaces throughout the UK. Motive Culture exhibited and sold at automotive events, commercial business and sold worldwide, direct from the website and social media. Auto Illustrata now continues this brand, mainly specialising in Porsche art, but also selling a wide range of prints.
Stockists and associates still include: Caffeine and Machine, Classic Motor Hub, Classics at the Clubhouse, Fuel Coffee House, Boxengasse, Porsche Owners Club GB, MX5 Owners Club, SlammedUK and the Aston Martin GT8 Owners club.
Print adverts were regularly placed in Octane Magazine, Modern Classics Magazine and across social media.
Below: a commissioned print of a leaving poster, for a colleague at McLaren. Ironically I'd actually helped with the development of the HMI system in the Artura whilst working at McLaren Automotive.
Below: Zakspeed Ford Escort commission, and a standard range of limited edition lithographic and giclée printed posters at 50x70cm.
Below: F1 GTR print and pitch work for a McLaren Festival Poster.
Below: From racing cars to everyday classics – in the signature head-on style or based on customer supplied reference material, such as the race car below.
Below: Technically accurate illustrations of the legendary Group B Audi and Lancia rally cars from the mid-1980s.
Below: close-up crop from the Classics at the Clubhouse 'Aircooled Edition' show poster, which based based around the organiser's Porsche 356, and the Golf Club venue.
Below: technically accurate classic Subaru Impreza GC8 Group A and GM8 WRC rally cars from the 1990s.
