Interactive digital retail fixture.
Used in Dyson 'shop-in-shop' locations, such as John Lewis.
Creative lead on the project. Responsible for tablet UX schematics, design and creation of the application content, and briefing external agency to oversee build.
Content split into 4 easily navigable sections for passing customers to find out more.
Where the tablet isn't available, a video screen behind the fixture played out a movie explaining the principle behind Dyson Purifiers and their benefits.
Video storyboard sequence using a selection of assets.
